Social media and website together are power boost to promote online presence of the brand. Today marketers integrate social media in almost every aspect of their marketing campaigns. This is a great way to leverage the power of social media to increase awareness of the marketing efforts, however many miss out on the one of the biggest ways to showcase the business’s social savvy—the website.

Social media is about driving traffic whereas the website should be the hub channelizing the users in the right direction.

If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website.

Linking out or displaying inactive social media channels will only cripple your online efforts. If you choose to go this route, it is important that you maintain your presence.

It is important to be tactful with your social media choices and do your research before blindly forging into unknown territory.

If you sell a product or run a full-fledged e-commerce site and you haven’t added share buttons to your product pages, you are missing out on a whole host of potential social impressions.

Share buttons should enable website-goers to seamlessly share or recommend a product.

Similar to e-commerce sites, if you have resources, articles, a blog or other valuable content on your site, you should attempt to make it as simple as possible for readers to share it with others. Social media share buttons should be displayed somewhere easy to see. 

Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links?

An easy way to explore this is by setting up Event Tracking in Google Analytics.