Social Media Platforms for Small Businesses; Right Noise makes Brand

Social media  Social media doesn’t replace your other forms of communication; rather, it supplements them and helps strengthen your personal relationships. It’s one of the best ways to stay in touch with your past clients and contacts.  There are also millions of people looking to interact with businesses like yours. This allows you to grow a following faster and make a constant noise. Requires No Technical Expertise Most of the platforms are easy to use, requiring no technical expertise. When creating a profile there are straight forward forms to fill out that ask for all of your vital business information in an organized and easy to follow manner. Don’t know how to code? No problem. Just type your information in the boxes, upload some images, and you’re done. Optimized for Search Engines Due to the number of pages, the high amount of shared content, and the popularity of these sites, your Business Page is search engine optimized out the box so your page shows up high in search rankings when someone’s searching for you business. See this example of what happens when we search for our business. Our website shows up in the #1 spot but two social [...]

By | November 16th, 2017|Categories: Branding, Marketing, Social Media Marketing|0 Comments

Social Media Marketing for The Cause; “Boy Scouts of America”

3- Keys Graphics  in Association with Saunders Accountancy Corporation, proudly supports the social cause, "The Boy Scouts Of America" At 3- Keys Graphics we strongly believe our 'Social Responsibility'. Social responsibility is the idea that businesses should balance profit-making activities with activities that benefit society; it involves developing businesses with a positive relationship to the society in which they operate. The Boy Scouts of America is one of the nation's largest and most prominent values-based youth development organizations, providing programs for young people that build character, trains them in the responsibilities of participating citizenship and develops personal fitness. For more than 100 years, Boy Scouts of America has helped build future leaders by combining educational activities and lifelong values with fun.

By | July 7th, 2017|Categories: Uncategorized|0 Comments

Right Social Media Platform that supports your Brand Image

http://www.3-keys.com  For inbound marketing professionals, the importance of social media to a successful marketing campaign is so very important. Social media sharing sites such as Twitter, Facebook, YouTube, and Pinterest are indispensable tools of the trade when it comes to marketing content. Facebook is by the far the best platform for promoting brand awareness, as nearly three quarters of Americans adults use the site. Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base. Business like Pillrite, Astute, Contact center, Aspire, Thapos have integrated with 3- keys for Social media promotion via 3-Keys Graphics. Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers. It’s also particularly effective for reaching young adults, Hispanics and African Americans. Google+ can be a great platform to reach men in the technology industry, as two-thirds of the network’s users are men, most of whom work in engineering or other technical professions.there is that statistic about the more than 500 million users. If your business only attracted 0.5% of all Google+ users to your website, that would still be 2.5 million visits to your company website, which means millions of [...]

Social Media Channel Plan

3-keys web solutionhttp://www.3-keys.com Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website. So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan. Most likely, your goals are different on each social platform. Since that’s the case, the content you develop for that platform needs to be different as well. Here are the components for your channel plan. The Channel (social media platform) The Persona (target audience) The Goal (Sales goal, cost-savings goal, Branding) Primary Content Type (Textual, visual, infographics?) Structure (Visual and emotive feel) Channel Integration (How will this channel work with your other channels for maximum impact) Desired Action (What user behavior do you want to achieve?) Editorial Plan (Every channel needs its own editorial calendar.) And this is exactly why content marketing isn’t easy. But if you leverage a social media channel plan correctly, you’ll [...]

Capturing your leads

Capture leads When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that any company can use to build customer connections.  Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is: (1) Converting first-time visitors into customers (2) Converting first-time customers into repeat buyers. Content marketing is more than just blogging. When executed correctly, content including social media ads, web banners, articles, webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results.  There are following ways to market and capture leads depending upon your marketing budget: 1.Paid channel marketing is something you’ve probably come across in some form or another. 2.Social Media Promotion for outreach and making noise 3.Search Engine Marketing (SEM), 4.Online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away [...]

By | May 31st, 2017|Categories: Uncategorized|0 Comments

Metrics: Is Your Website Working For You as your Marketing Tool

Contrary to popular belief, a website is not a black hole that sucks away money and gives nothing back. Many business owners feel that they keep pumping money into their websites without knowing exactly what they are paying for. Exactly what does monthly linkbuilding or blogging get them anyways? Is any of this actually generating new business? All of these questions can be answered with one simple word: metrics. Website metrics is a way to measure and analyzing your site’s performance. Metrics will tell you how many visits your website gets, where those visits are coming from, what content is the most popular, and so forth. There are several ways to measure traffic on your site but the easiest way is Google Analytics. Google Analytics is a simple snippet of code that you put on every page of your website that you wish to track. The code is not visible on the page, but it does record the volume of traffic to your site, the pages visited, and more. You can then review the information on the Google Analytics Dashboard. Best practice for tracking website traffic Install Google Analytics immediately — ideally when you first set up or update the [...]

Social Media Integration with Website for Business Marketing

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects.  Social media is about driving traffic whereas the website should be the hub channelizing the users in the right direction. If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website. Linking out or displaying inactive social media channels will only cripple your online efforts. If you choose to go this route, it is important that you maintain your presence. It is important to be tactful with your social media choices and do your research before blindly forging into unknown territory. If you sell a product or run a full-fledged e-commerce site and you haven’t [...]

Exhibition design considerations

The right exhibit design supports your business goals and will best serve your marketing and sales efforts. While your display should look good from every angle on the show floor, it should also be oriented to face the heaviest flows of traffic. Graphics are the most important factor of your display. Graphics attract attention, convey your business message and build identity of your brand, complementing your marketing strategy, and presenting a unified and cohesive message. Draw visitors to you with commanding graphics at high points where they may be viewed from a distance and ensure that you’re visible from every direction. An open design is easily accessible from multiple entry points, welcoming to potential clients and offers easy visitor flow within your space. Use something or someone to attract passersby and encourage them to stop. The attraction you choose may involve one or more of the five senses: sight, sound, smell, taste, and touch. Studies indicate that a display featuring an activity creates more memorability than a static one. Highlighting new and popular products is essential. Which products you need in your exhibit, their sizes and quantities will guide where and how to show them to their best sales advantage. [...]

Website,Your Virtual Office

You want to be original, you want to be yourself, and whether that’s accepted or not accepted, that’s not as important as being you." Tyler Hubbard For small business, a website is a crucial tool for marketing and branding efforts. Visitors visit the website for a specific reason, and It is important to ensure that they get what they are looking for in terms of products and services. A website can be virtual office projecting and showing your goals, vision, mission and values of your business or it can be a virtual market to sell your product or service. If business gets their website designed wrong, they can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Following points should be considered while designing website for the small businesses. Understanding your target market and not rushing foe urgency. Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest [...]

By | March 17th, 2017|Categories: Client Projects, Creative, Marketing, SEO, Web solutions|0 Comments

Well designed and functional website Key for Brand Success

http://www.aspirecontrols.com/ In the early days of the internet, a company’s website needed no more than a simple HTML page with a beautiful background and some contact information. In today’s fast evolving business scenario a company’s website might be the basis for their entire business. It goes without saying, then, that a well-designed website is critical for in today’s businesses. Website literally is your virtual office. It reflects your persona, vision mission and services you offer. Statistics overwhelmingly show that your website is very likely your customers’ first impression of your brand or store. One of the most important aspects of web design is the user experience, also known as UX. Great UX makes for sites that are not only aesthetically pleasing, but functional and easy to use. This increases traffic, as well as encourages visitors to return at a later date.  That means, keeping your site up-to-date and relevant is definitely in your best interest. An upgrade may mean a new site, but in some cases may be just mean fixing up what you already have. Putting some plugins for data analysis or showcasing your social networking feeds. Interesting well designed and functionally beautiful website makes all the difference.

By | March 9th, 2017|Categories: Uncategorized|0 Comments

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