Logo Revision to Improve Legibility and Usability

Logo Revision to Improve Legibility and Usability

The Boxing Gym

Who They Are

In This Corner Boxing Gym is a boxing gym located in Santa Rosa, CA. They have been in business for several years but needed help updating some of their marketing materials.

Project Requirement:

Logo revision and business cards

The circular shape of the logo and the placement of the text under it made it very difficult to read. They also required business cards to help promote their business and to share their contact details. Our challenge was to update the logo in order to ensure that it looked good as itself, but also to ensure that it would suit other print materials, such as these new business cards.

Solution:

We helped redesign the logo to better fit within the physical boundaries of print materials and also to improve the overall visual style of the logo. In our logo redesign, we extend the edges of the logo outward into a square. In addition, we changed the placement and size of the text to improve legibility. We redesigned and printed these business cards for the client.

Branding-This-Corner-Boxing

By | 2013-09-13T16:24:50+00:00 September 13th, 2013|Client Projects|0 Comments

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