Ho-ho-ho, it’s time to put some holiday cheer into your marketing! Whether you celebrate Hanukkah, Kwanzaa or Christmas, the holidays are a great time to put a creative spin on your marketing approach. Use the season as an occasion for a fresh idea, and an opportunity to approach clients with something fun and different. You [...]
Social media is a key part of running a business these days. Nearly every company has an online component with which their customers can interact. Maybe your social media manager posts updates on LinkedIn or Facebook. Perhaps your CEO has a Twitter account. The role of “social media manager” is becoming more and more important, [...]
Your company’s logo is much more than a pretty picture that you slap on your signs and brochures; it is your business identity and the first point of contact many have with your business. A logo has power – power to represent your brand, to showcase your uniqueness, and most importantly, to lodge itself in [...]
Stop guessing with your money! Nobody likes second-guessing himself or herself, especially not when money and the success of your business are involved. Do you stay up late wondering if last year’s ad campaign would have done better if you offered a money back guarantee instead of free shipping? Would that banner on your website [...]
“Build it and they will come” is not a mantra that will grow your business. Having awesome products or services is one thing, but how do your potential customers know that you exist in the first place, let alone your products? Image by karlmfoxley @ Flickr Now you might be saying, “What do [...]
What do you think are the keys to the success of your tradeshow presence? Designing a tradeshow booth is no joke. Right from catching the eyeballs of your audience, conveying your message effectively all the way to acquiring leads to your business, the design of your tradeshow booth plays a critical role there. Learn the three keys to creating an impressionable tradeshow booth design.
Redesigning your logo directly relates to your business' long term strategy. While tackling the branding obstacles with your logo redesign, you will also need to ensure that it doesn't create a negative impact on your brand integrity. Know what you need to carefully weigh, before making that big decision.
Are you utilizing your website homepage's real estate to its fullest potential? The way you utilize your homepage space very much influences the visitor's decision to stay or leave, often within the first 5 seconds of the visit. Make sure you make the right impression.
Are you sure your marketing brochure gets you the ROI it is supposed to? Designing a brochure is not just about aesthetics, but also about how you present your USPs.
Not many people think about how their business logo is going to look in social media profiles when it is designed. Is this such an important question to ask? Read on to understand what impact your logo design has in your social media marketing efforts.