Business or Marketing: Which should you really be running?

As successful business and marketing coach Dan Kennedy says: “You are in the business of marketing, not in the business of carpet cleaning, selling furniture, selling services, etc.” We agree with this whole-heartedly. After all, you could be the very best in your industry, but without a steady flow of customers, your business will never grow. Marketing your business and bringing in new leads is the most important part of your business — if you have no clients then it doesn’t matter if you are the best at what you do! Unfortunately, many business owners are so mired in the day-to-day running of their business that they don’t even know where to begin. That’s where we come in, as the experts, we help direct and lead your marketing campaign. In today’s very digital-oriented world, your website is often the first piece of your marketing plan that we look at. Your website is available 24/7 – is it working for you? Think of it like an employee, with set expectations, results, goals, and tasks. Wouldn’t it be great to make money around the clock…even when you are not working? How to make your website work for you There are several elements [...]