Make a Lasting Impression with Great Business Cards

Have you ever had a business card that you were embarrassed by or that didn't make you feel good about yourself or your company? You know the ones—the paper is flimsy, the design is unattractive, and it does not represent what you do. Some people even apologize as soon as they give out their card. Why Business Cards Matter Often, your card is the first point of contact that many people have with your business. When you are out networking or meeting new clients, business cards are exchanged and instantaneous judgments are made about your business. Make this first impression count. Your business card needs to represent you and your company with clarity while reflecting your unique personality. That’s a tall order for a little piece of cardstock! 3-Keys creates business cards that truly represent your business, with messaging that attracts your customers, and a design that suits your brand and that leaves a lasting impression. Guide to Good Business Card Design Your card should have all your important contact details, and it should be accurate. Don’t print a few hundred cards with the wrong email address just because you didn’t take a few moments to proofread your copy! Be [...]

By | February 24th, 2014|Categories: Graphic Design|Tags: , , |0 Comments

How Colors Affect Your Branding

Colors. They’re everywhere. Colors emote. They inspire. They are vibrant or dull, energetic or languid, exciting or peaceful—and everything in between. Have you considered the colors used by your business? Do the colors displayed on your website, logo and other marketing materials support your company’s style and purpose? It may be that you’re due for a color update! The colors on your website should be appropriate to your industry. For example, using bright reds, yellows and greens would be appropriate for a daycare’s website, but probably not for a medical doctor’s. Colors also create atmosphere on a website. To use a doctor’s website as an example again, you could utilize pale blues and grays for a sterile, clinical feel, or beige and gold for a warmer, more comfortable feel. Using contrasting colors is a good way to add accents stylistically, or to make part of your message stand out. A lot of research surrounds the psychology of color. While it is commonly understood that various colors have different associations, it’s also notable that even different hues or saturations can change our feelings about different colors. Color perception is also very subjective. People understand color differently based on their cultural background, [...]

By | February 6th, 2014|Categories: Graphic Design|Tags: , , |0 Comments