Quality Over Quantity: Link Building Lives On

Don’t delete all your links yet! Google’s crackdown on links only reinforces their importance. The recent Penguin updates from Google have given link building a bad name but the last thing you should do is stop cultivating links to and from your site. Google is cracking down on links because links are essential to how the internet functions. By encouraging websites to improve link quality, Google hopes to improve user experience across the web as well.   What is Penguin? For those of you who aren’t familiar with Penguin, this is a Google search algorithm update that targets manipulative SEO practices. Some legitimate websites were adversely affected because of exact-match anchor text in their content (too many links on the site are attached to the same keywords), or a low quality link profile (their links come from low quality sites). These websites found their search engine rankings dropping and a noticeable decrease in web traffic and business. As a result, webmasters and SEOs have been a little wary of links ever since. However, that doesn’t mean you should stop building links. Without links, you wouldn’t be able to navigate from page to page. You wouldn’t be able to point your [...]

By | October 21st, 2013|Categories: SEO|0 Comments

Technical Drawings for a New Restaurant

The Corner Creperie Who They Are The Corner Creperie is a new crepe shop opening in Downtown Pleasanton in the fall of 2013. Growing up in France, the owner has always loved crepes and felt that they were missing when he moved to the United States. Project Requirement: City code-compliant technical drawings detailing the proposed signage for the storefront, and social media pages. Downtown Pleasanton is a very charming area, partially because the city has strict rules about maintaining it. City code allows stores along Main Street one awning and blade sign each, a certain area of window signage, a choice from several pre-approved awning colors, etc. Our challenge was to create technical drawings that showed The Corner Creperie’s proposed awning, blade and window signs, while staying within the city’s building code requirements. These technical drawings must be submitted to the city for approval before The Corner Creperie can open shop. Furthermore, the owner is aware of the importance of social media, but unfamiliar with how to use the sites themselves. He needed a little help setting up profiles for his upcoming store. Solution: We carefully reviewed the city’s guidelines and studied examples of other technical drawings to create drawings [...]

By | October 11th, 2013|Categories: Client Projects|0 Comments