“Build it and they will come” is not a mantra that will grow your business. Having awesome products or services is one thing, but how do your potential customers know that you exist in the first place, let alone your products? Image by karlmfoxley @ Flickr Now you might be saying, “What do you mean, they don’t know about my business? I have established a business website that has answers every question my potential customers might have. My website even gets decent web traffic. Doesn’t that mean potential customers know about me?” Not necessarily. Does your website generate sales? Is your web traffic coming from potential customers who are looking for the exact product or service you provide and eager to do business with you? Or are these people who already know your business name from a networking event or referral? You might have a newsletter going out to a list of your potential customers with your website linked in it. Yes, that drives some traffic to your website, but doesn’t necessarily lead to sales. Since you already have the contact details for these potential customers, they are already in the loop about your business. However they got [...]