What is an Online Marketing Funnel?

What is an Online Marketing Funnel?

We see online marketing as a funnel that will work for you to simplify the lead qualifying process. Instead of shouting down potential customers with loud ads, 3-Keys helps you use technology to pull customers to you with less work. Using our proprietary systems, we position your marketing process to attract a large pool of potential leads, filtering through them until we find you a small group of highly qualified, target leads.

3-Keys does this through a series of steps, or a “funnel”.

First, we help direct Traffic to your company website. This is done through a variety of techniques, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC) and Local Search pages claimed.

Next, turn Traffic into Leads. We’ll help you create and market an Irresistible Free Offer (IFO) to the traffic you’ve gained. Advertise a compelling product like a webinar, whitepaper, CD, how-to-guide, etc. for FREE on your site. Getting the product will require users to provide contact details in exchange for the piece. If your IFO is truly irresistible, you’ll wind up with a lot of new contacts.

Finally, we turn Leads into Customers through a nurturing process, drip-feeding them valuable information over a period of time. We’ll offer automated emails, monthly newsletters, social media engagement opportunities, additional free collateral and more. This is where automated marketing tools are really helpful. Basically, we’ll help you become their go-to source in your field, so that when the customer is ready to buy, you are the only one they think of buying from.

3-Keys can help you set up these systems and develop the overall strategy to make your website work for you. Automate your lead generation and lead nurturing so that your web presence works for you 24/7.

By | 2013-01-07T22:19:48+00:00 January 7th, 2013|Marketing|2 Comments

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  1. Janet T. January 19, 2013 at 2:37 pm - Reply

    How interesting.. Can you tell me more about how to apply a marketing funnel to my site? Thanks!

  2. Joe January 23, 2013 at 9:43 am - Reply

    What a great idea. What kind of free offer would you suggest for a startup specializing in kids programs?

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