In the early days of the internet, a company’s website needed no more than a simple HTML page with a beautiful background and some contact information. In today’s fast evolving business scenario a company’s website might be the basis for their entire business.
It goes without saying, then, that a well-designed website is critical for in today’s businesses.
Website literally is your virtual office. It reflects your persona, vision mission and services you offer. Statistics overwhelmingly show that your website is very likely your customers’ first impression of your brand or store.
One of the most important aspects of web design is the user experience, also known as UX. Great UX makes for sites that are not only aesthetically pleasing, but functional and easy to use. This increases traffic, as well as encourages visitors to return at a later date. That means, keeping your site up-to-date and relevant is definitely in your best interest.
An upgrade may mean a new site, but in some cases may be just mean fixing up what you already have. Putting some plugins for data analysis or showcasing your social networking feeds.
Interesting well designed and functionally beautiful website makes all the difference.