Analysis has shown that the average web user judges a website in 5 one hundredths of a second. That is 0.05 seconds in which the average user determines if they will stay or go to another site.
Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers.
Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team
Design should be clear and should resonate your business persona and brand image.
Clear call to action is required for appropriate interaction.
The budget for website should reflect your marketing budget, as it is vital marketing tool.
Customers expect your website to contain the latest information about your products, services, and company.
Don’t allow your customer to make assumptions about your business because of a poorly designed website.
Website should maintain Web 2.0 standards and W3C validations
Great first impression
Good navigation and usability
SEO and SMO
Landing Pages are NOT:
Long sales letter
Name squeeze pages: enter email and name and you will get freebees. Internet has evolved
Opportunities to push hard sell
A once done strategy
If a native ad isn’t linked to a landing page, tracking its impact on conversions and revenue isn’t easy.
Landing pages allow you to measure the effectiveness of your campaigns. When a prospect lands on your page and fills out a form, clicks through to your product page or makes a purchase, you know that your native ad was more than a digital billboard or advertorial.
HOW TO LEAD TRAFFIC TO YOUR WEBSITE -1