When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that any company can use to build customer connections.
Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is:
(1) Converting first-time visitors into customers
(2) Converting first-time customers into repeat buyers.
Content marketing is more than just blogging. When executed correctly, content including social media ads, web banners, articles, webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results.
There are following ways to market and capture leads depending upon your marketing budget:
1.Paid channel marketing is something you’ve probably come across in some form or another.
2.Social Media Promotion for outreach and making noise
4.Online advertising, or pay-per-click (PPC) marketing.
Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage, reason being, Because you need to generate an ROI anyway.