About Nidhi Sharda

This author has not yet filled in any details.
So far Nidhi Sharda has created 30 blog entries.

Metrics: Is Your Website Working For You as your Marketing Tool

Contrary to popular belief, a website is not a black hole that sucks away money and gives nothing back. Many business owners feel that they keep pumping money into their websites without knowing exactly what they are paying for. Exactly what does monthly linkbuilding or blogging get them anyways? Is any of this actually generating new business? All of these questions can be answered with one simple word: metrics. Website metrics is a way to measure and analyzing your site’s performance. Metrics will tell you how many visits your website gets, where those visits are coming from, what content is the most popular, and so forth. There are several ways to measure traffic on your site but the easiest way is Google Analytics. Google Analytics is a simple snippet of code that you put on every page of your website that you wish to track. The code is not visible on the page, but it does record the volume of traffic to your site, the pages visited, and more. You can then review the information on the Google Analytics Dashboard. Best practice for tracking website traffic Install Google Analytics immediately — ideally when you first set up or update the [...]

Planning for Marketing of Your Enterprise

We at 3-Keys Graphics are looking forward to an exciting new year filled with clients old and new. We can’t wait to get started on this year’s branding and design projects. We’ll innovate, ideate, educate and create. We’ll be the “next big thing”. We’ll go viral! We plan to take the market by storm! First, in order to gain a useful perspective, it’s essential to look back. How has this last year gone for your company? What were your more successful moments? Least successful? Did you land some ideal clients, or at least get a step closer to figuring out who, exactly, your ideal client is? What trends did you notice over the past year? What else needs reviewing for your business? Next, set milestones and goals for this new year, be it calendar or fiscal. You’ve got an idea of what’s working, as well as what needs work. Start with the little things, the goals that are clear-cut and obvious. Set monthly sales and revenue goals for your company. Break these goals down into actual sales targets. Then, let your dreams get a little bigger. Review and refine your overall message and goals. Let these inform your big-picture goals for [...]

Business or Marketing: Which should you really be running?

As successful business and marketing coach Dan Kennedy says: “You are in the business of marketing, not in the business of carpet cleaning, selling furniture, selling services, etc.” We agree with this whole-heartedly. After all, you could be the very best in your industry, but without a steady flow of customers, your business will never grow. Marketing your business and bringing in new leads is the most important part of your business — if you have no clients then it doesn’t matter if you are the best at what you do! Unfortunately, many business owners are so mired in the day-to-day running of their business that they don’t even know where to begin. That’s where we come in, as the experts, we help direct and lead your marketing campaign. In today’s very digital-oriented world, your website is often the first piece of your marketing plan that we look at. Your website is available 24/7 – is it working for you? Think of it like an employee, with set expectations, results, goals, and tasks. Wouldn’t it be great to make money around the clock…even when you are not working? How to make your website work for you There are several elements [...]

By | May 16th, 2014|Categories: Marketing|Tags: , , |0 Comments

Signs Your Website Needs a Facelift

Most of us adopt a simple rule when it comes to maintaining sanity with technology: if it’s not broken, don’t fix it! This is true for our home theater setups, our programmable toothbrushes and definitely for anything related to the internet. However, if you have a website for your business, it may be time to break that time-honored rule. An obsolete website not only makes your business look bad, it may also be losing business to your more tech-savvy competitors. How do you know if this applies to you? Read on for the warning signs that it’s time to update your website. Website Functionality Get new customers. The main reason for having website is to find new customers. If your website isn’t bringing in new business, it may be time for an overhaul. Improve usability. Your site is confusing to navigate and you find yourself repeatedly telling customers how to find the content they want. For every customer you give directions to, countless more just give up and go to your competitor’s site. Speed up load times. Your site started out fine, but you’ve haphazardly added pages, images, and extra features over the years and now its runs slowly. Internet [...]

By | April 23rd, 2014|Categories: Web solutions|Tags: , , |0 Comments

Make a Lasting Impression with Great Business Cards

Have you ever had a business card that you were embarrassed by or that didn't make you feel good about yourself or your company? You know the ones—the paper is flimsy, the design is unattractive, and it does not represent what you do. Some people even apologize as soon as they give out their card. Why Business Cards Matter Often, your card is the first point of contact that many people have with your business. When you are out networking or meeting new clients, business cards are exchanged and instantaneous judgments are made about your business. Make this first impression count. Your business card needs to represent you and your company with clarity while reflecting your unique personality. That’s a tall order for a little piece of cardstock! 3-Keys creates business cards that truly represent your business, with messaging that attracts your customers, and a design that suits your brand and that leaves a lasting impression. Guide to Good Business Card Design Your card should have all your important contact details, and it should be accurate. Don’t print a few hundred cards with the wrong email address just because you didn’t take a few moments to proofread your copy! Be [...]

By | February 24th, 2014|Categories: Graphic Design|Tags: , , |0 Comments

How Colors Affect Your Branding

Colors. They’re everywhere. Colors emote. They inspire. They are vibrant or dull, energetic or languid, exciting or peaceful—and everything in between. Have you considered the colors used by your business? Do the colors displayed on your website, logo and other marketing materials support your company’s style and purpose? It may be that you’re due for a color update! The colors on your website should be appropriate to your industry. For example, using bright reds, yellows and greens would be appropriate for a daycare’s website, but probably not for a medical doctor’s. Colors also create atmosphere on a website. To use a doctor’s website as an example again, you could utilize pale blues and grays for a sterile, clinical feel, or beige and gold for a warmer, more comfortable feel. Using contrasting colors is a good way to add accents stylistically, or to make part of your message stand out. A lot of research surrounds the psychology of color. While it is commonly understood that various colors have different associations, it’s also notable that even different hues or saturations can change our feelings about different colors. Color perception is also very subjective. People understand color differently based on their cultural background, [...]

By | February 6th, 2014|Categories: Graphic Design|Tags: , , |0 Comments

Happy Holiday Marketing

Ho-ho-ho, it’s time to put some holiday cheer into your marketing! Whether you celebrate Hanukkah, Kwanzaa or Christmas, the holidays are a great time to put a creative spin on your marketing approach. Use the season as an occasion for a fresh idea, and an opportunity to approach clients with something fun and different. You can choose how large or small you want to make your holiday marketing push. Here are a few thoughts on creating a seasonal marketing campaign, whether it’s simple or more involved: Holiday Marketing Ideas A few starter ideas for basic ways to tie in with the season: Incorporate holiday themes into your website, newsletter or logo. Try Christmas or Hannukah colors on your home page, maybe some glittery ornaments around your logo, etc. Create a holiday-themed email campaign or blog post. Kind of like this one. Don’t forget, your efforts can be as sincere and non-commercial as sending customers personalized thank-you notes! Looking to gain new customers with a more elaborate marketing outreach? Try a Holiday Special! How to Use a Holiday Special Create seasonal hype by offering a Holiday Special. Get people “through the door” (so to speak, we suppose, in the Internet age) [...]

By | December 16th, 2013|Categories: Marketing|0 Comments

Reputation Management on Social Media

Social media is a key part of running a business these days. Nearly every company has an online component with which their customers can interact. Maybe your social media manager posts updates on LinkedIn or Facebook. Perhaps your CEO has a Twitter account. The role of “social media manager” is becoming more and more important, and with the ever-changing nature of social media technology, we need to be very aware of this unique relationship with our customers. While social media is a great way to interact with customers, it can turn into a spectacular disaster if handled improperly. Mistakes happen in business, but handling the backlash improperly can make things so much worse. Take, for example, the recent flub by chain restaurant Applebee’s. Remember, social media is a two-way relationship! This is a great opportunity to interact with a wider audience. You can gain valuable, honest feedback and take advantage of the free advertising platform inevitably presented by Facebook, LinkedIn and their ilk. You’re opening the door to your audience. Respect them, and welcome real feedback and engagement. Despite your very best intentions to create healthy conversation, sometimes interactive media may spiral out of your control, as we saw in [...]

By | December 3rd, 2013|Categories: Marketing|0 Comments

If a Picture is Worth 1000 Words, a Logo is Worth Even More

Your company’s logo is much more than a pretty picture that you slap on your signs and brochures; it is your business identity and the first point of contact many have with your business. A logo has power – power to represent your brand, to showcase your uniqueness, and most importantly, to lodge itself in the thoughts of your potential customers. Designing the perfect logo is a process, but it’s worth your time to put some serious energy into creating a stellar logo for your brand. We’re outlining a few of the biggest reasons below. First impressions are everything! Make your logo count. Your logo is likely the first thing a customer sees on your business card or store sign. People make judgments within the first few seconds of seeing your logo as they pass it by. It must make a positive first impression, and it should give an idea of what your business does. A logo should have staying power: a good one sticks with the customer. Ideally, customers will recognize you by your logo. Logos should be memorable and iconic. Repeated exposure (on letterheads, truck sides, freebie handouts, etc.) creates a sense of familiarity with you and your [...]

By | November 22nd, 2013|Categories: Graphic Design, Marketing|0 Comments

Fast Website for a Tech Startup

Who They Are Natero is a startup based in Palo Alto that has developed software to mange big data and help break it down into manageable pieces for enterprise clients. Natero works directly with their client’s software to sort, analyze and pinpoint key data elements to save countless hours of time. Project Requirement: Website Design & Development As a startup company, Natero needed a quick, professional-looking website for an upcoming tradeshow to give them an online presence and to explain their services. We were asked to develop a general look for the site based on their current logo and 4 different visual graphics to explain their services. Solution We helped determine a general color scheme for the company based on their current logo and their unique personality. They wanted a very simple design style with graphics that visually explained the benefits of their software. This final design and website was created in a very short timeframe in order to be ready for their trade show day.

By | November 7th, 2013|Categories: Client Projects|0 Comments

Pin It on Pinterest